As Director of Creative Services, led all brand and design functions for UC Health System, ensuring consistent and increased brand awareness. Included all marketing, internal communication, patient education and advertising for University of Cincinnati Medical Center, West Chester Hospital, Daniel Drake Center, UC Physicians, UC Health Foundation and UC Health Corporate.
Created a clear consistent brand when University Hospital was renamed University Cincinnati Medical Center; six interfaces were created to align and ensure consistency of corporate brand. The complete UC Health Brand Guideline was updated to reflect new goals. Worked with University of Cincinnati Creative Director to assure brand adherence with university's brand.
Templates were created for design team to use as they created brochures for patient education and marketing promotions that allowed for a consistent brand look and still encouraged creativity.
UC Health purchased a new diagnostic van and wanted a branded design that could stand the test of time and act as a traveling billboard. I art directed the photo shoot of actual UC Health medical staff and designed the van to fit brand standards.
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