The Love campaign was created to promote heart month and specifically the newly formed UC Heart, Lung & Vascular Institute. A microsite was created that used a fun approach to educate consumers about heart health and linked to the experts of the new institute. Ads and billboards encouraged viewers to visit the site.
The single-site robotic hysterectomy campaign for UC Medical Center included a targeted direct mail piece and magazine ads. The campaign successfully increased calls for the service among the targeted audience – women age 35-50, while focusing on one of the main benefits, one small incision.