Laura Kujawa Design

Professional Graphic Design, Branding and Marketing Consulting

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Professional Graphic Designer with the passion and experience to deliver strategic and innovative design and branding solutions.

WVU Medicine

West Virginia’s largest healthcare provider and second largest employer, West Virginia United Health System, affiliated with West Viriginia University, requested a new brand that linked together all of their eight hospitals, three institutes, and over 800 physicians, specialists, and sub-specialists in a more uniform manner with a new focus on better healthcare for West Virginia. I worked closely with the vice president of Marketing and Communications and his team to develop the new brand name and logotype - WVU Medicine. I continued my work on the brand by designing and art directing the launch for the new brand - print, digital and broadcast.

WVU Medicine Logo, Brand Development and Style Guide
New brand design and strategic positioning for West Virginia's largest health system and academic medical center.
The Brand Guidelines, including logo design and standards, brand positioning, design and photography assests, business suite, marketing and collateral design were created with support of the WVU Medicine marketing team. Swath Design led environmental graphic design and wayfinding.

WVU MEDICINE LOGO

The WVU Medicine logo was designed to compliment the West Virginia University logo by using their "flying WV" within the new brand. This reinforces the close relationship between the university and the health system. Multiple lock-ups were developed for affiliates and divisions so that consistent branding was used, but allowed for unique differentiation when needed. 


WVU Medicine New Brand Launch Advertising Campaign
To introduce the new WVU Medicine brand to the state of west Virginia, I worked with the WVU Medicine marketing team and video production specialists, I & Eye Productions, on the development of a strategic campaign theme, the design and production of the print and social media components.The campaign ran for 5 weeks starting Labor Day weekend 2015
MAGAZINE ADVERTISEMENTS
Double spread and full page ads.
NEWSPRINT ADVERTISEMENTS
Quarter and half page color ads.
DIGITAL ADS FOR SOCIAL MEDIA CAMPAIGN
BILLBOARDS
Digital and poster billboards were placed near locations throughout the state. 
WVU Medicine new brand launch campaign television spots were part of a 5 week campaign launched in September 2015.
Video produced by I & Eye Productions.
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